Project Name:

May Lindstrom Skin

Description

Built opt-in strategies for their segmentation and personalizations and automations based on customer journeys

Industry:

Beauty

Release Date:

Dec 27th, 2023

PROBLEM

Inconsistent email open rates and clickthrough rates. Customer churn was at 20%

IMPACT

A 40% increase in repeat purchases within six months. By identifying key drop-off points in the customer journey, we helped May Lindstrom create targeted interventions that significantly boosted customer lifetime value.

A 40% increase in repeat purchases within six months. By identifying key drop-off points in the customer journey, we helped May Lindstrom create targeted interventions that significantly boosted customer lifetime value.

SERVICES PROVIDED

Customer Journey Mapping - Advanced List Segmentation - Performance Analytics - Customer Feedback Integration